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  • jmigueln

Creating a Winning Explainer Video: A Step-by-Step Guide

Updated: Jan 11, 2023

Explainer videos are an excellent way to communicate complex ideas and promote products or services. They are short videos, preferably, not longer than 2 minutes that can be used to educate, entertain, and engage your target audience.

Here's a step-by-step guideline to making a successful explainer video:

Step 1

Define your goal and target audience

Before you start creating your explainer video, it's important to define your goal and target audience. What do you want to achieve with the video? Who is the video intended for? Answering these questions will help you create a video that resonates with your target audience and achieves your desired outcome.

Step 2

Write a script

A good script is the backbone of any successful video. It should be clear, concise, and engaging. Write a script that outlines the key points you want to cover in your video, and make sure it's easy for your audience to understand.

Here is a guideline so you can choose how many words in a script will equal how many minutes a video will be.

Word Count to Video Duration Approx

75 words

30 seconds

150 words

60 seconds

1 minute

225 words

90 seconds

1.5 minutes

300 words

120 seconds

2 minutes

375 words

150 seconds

2.5 minutes

450 words

180 seconds

3 minutes

Step 3:

Create a storyboard

A storyboard is a visual representation of the script, depicting the scene layout, stock footage, and animation. It will help visualize the final product, and make any necessary changes.

Step 4:

Choose your video style

There are many video styles to choose from, such as 2D, 3D, stop-motion, motion graphic animations and more.

Choose a style that best fits your script keeping in mind your brand materials or the limitations of stock footage if you're not making a video shooting with real actors.

Remember to keep it simple, make it visually appealing, and focus on delivering your message.

Step 5:

Select voiceover

Depending on your video style, a good voiceover adds an extra layer of personality to the video and helps to deliver the message effectively. I'll send you a few samples of professional voiceover artists that better fits your brand.

Step 6:

Music and sound effects

Choose the music that fit the style of your video and enhance the message you're trying to convey. You can send any references or let me pick for you. All the music and SFX I use are Royalty Free and properly licensed to be used everywhere.

Step 7:

Editing process

Once the script and voiceover are complete, I'll start the editing and animation process to ensure it flows well, is of the appropriate length, and meets your original goal. Finally, add the final touches, such as the logo, branding, and call to action, to your video.

Step 8:

Feedback & Publish

After the necessary rounds of revisions... Your explainer video is complete and ready to publish!

Let me help you transform your ideas into compelling explainer videos.

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